Aside from staff pay, firms are more likely to increase their investment in training, and introduce more flexible working practices, in order to retain staff, according to a survey by the British Chambers of Commerce (BCC) and recruitment company Indeed. The survey, of over 1,000 businesspeople across all sizes and sectors, shows that just under half (42%) of businesses would invest in training and developing their staff in order to increase staff retention, while 38% would look to introduce flexible working practices, from flexible hours and remote working to job-sharing. Skills shortages are at near record levels, and this survey reveals that the most likely approach that firms will take to address gaps they have are to use self-employed workers, or contractors (30%), followed by investment in recruitment and training (both 25%). Developing a relationship with the local school comes next, at 22%. B2C firms are more likely to build that relationship, while B2B businesses are more likely to use contractors and retain older workers. At the interview stage, the businesses surveyed are overwhelmingly likely to decide between two equally qualified candidates based on their performance in interview (70%), followed by quality of job application (50%). Skills gained in extra-curricular activities are important for a quarter of employers surveyed (24%). Amid a chronic skills shortage, these findings suggest that civic-minded businesses are doing everything they can to ensure that staff morale remains high. However, businesses can also do more in terms of providing a flexible working environment. Jane Gratton, Head of Business Environment and Skills Policy at the British Chambers of Commerce (BCC), said: ?Access to people and skills is a top priority for employers and firms are doing everything they can to recruit, retain and upskill their workforce.